HBA Global is accepting applications for its “SPLASH!” on Fragrance Pavilion, which will be a part of the floor during the trade show on June 18th-20th, 2013. The pavilion will feature new finished goods including fragrances and aromatherapy products.

“The HBA SPLASH! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products and at times may be overlooked. This event puts fragrance in the forefront,” said Amy Marks-McGee, founder, Trendincite LLC and jury member of SPLASH! on Fragrance.

Participation in this pavilion is limited, and acceptance is based on jury review. The jury will include press, bloggers, retailers, brand experts and entrepreneurs who have demonstrated a passion and commitment to mentoring and supporting independent and emergent talent within the fragrance industry. Fragrance and scented products eligible to apply to this pavilion for testing and review by the jury include products with no more than 2 years in distribution (U.S or international), have an interesting development story, and demonstrate unique product or packaging characteristics.

“With positive market growth, and a resurgence in innovation, this is an exciting time for fragrance development,” said Jill Birkett, brand director, Beauty & Wellness, HBA Global. “Our audience will benefit from getting such intimate access to these brands that are emerging on the market. SPLASH! on Fragrance will allow them to meet the fragrance creators and get a closer look at the important package design and unique delivery systems.”